In the ever-evolving landscape of Filipino pop culture, one name has emerged as a beacon of talent, youth, and national pride—BINI. Dubbed as the “Nation’s Girl Group,” BINI has captivated millions of fans with their electrifying performances, empowering messages, and uniquely Filipino flair. From their humble beginnings to their meteoric rise in the music industry, BINI’s story is one of hard work, perseverance, and passion.
The Beginning: How BINI Was Formed
BINI is a product of the Star Hunt Academy (SHA)—a training program initiated by ABS-CBN in partnership with South Korean entertainment professionals. In 2018, after recognizing the global influence of K-pop, ABS-CBN launched SHA to train talented Filipino teens in singing, dancing, and performing at a level that could rival international pop groups.
From thousands of hopefuls, eight young women stood out for their unmatched charisma, skills, and determination. After more than two years of rigorous training in the SHA system, these girls officially debuted as BINI in June 2021. But even before their official debut, they were already creating buzz.
Their pre-debut single “Da Coconut Nut” (released in 2020), a modern rendition of the Smokey Mountain classic, introduced them to the public with a splash of playful energy, impressive choreography, and bright visuals. It was clear from the start: BINI was not just another girl group—they were a movement in the making.
BINI Members: Meet the Girls
BINI is composed of eight talented members, each bringing something unique to the group. Their chemistry and synergy are undeniable, and each member has become a role model in her own right.
- Jhoanna (Jhoanna Christine Robles) – Leader, Vocalis
- Aiah (Maraiah Queen Arceta) – Visual, Lead Rapper
- Colet (Nicolette Vergara) – Main Vocalist, Lead Dancer
- Maloi (Mary Loi Yves Ricalde) – Main Vocalist
- Gwen (Gweneth L. Apuli) – Vocalist, Lead Dancer
- Stacey (Stacey Aubrey Sevilleja) – Vocalist, Visual
- Mikha (Mikhaela Janna Lim) – Main Rapper
- Sheena (Sheena Mae Catacutan) – Main Dancer, Lead Vocalist
Each member underwent intense training not just in vocals and dance but also in language, fitness, and character-building. Their unity is one of the group’s greatest strengths, with no single “star”—each shines in her own way.
The Journey: From Trainees to Pop Phenomenon
After their official debut with the empowering single “Born to Win”, BINI steadily built a loyal fanbase called “Blooms.” Their concept focused on growth, femininity, and national identity—represented by the blooming flower motif that became part of their branding.
Highlights of Their Career Journey:
- 2021: Debuted under ABS-CBN’s sub-label Star Music; released their first album “Born to Win”.
- 2022: Continued to release singles like “Na Na Na” and “Pit a Pat”, increasing their visibility through performances in ASAP Natin ‘To and mall tours.
- 2023: Gained massive traction with “I Feel Good” and “Karera”, showing maturity in their sound and visuals.
- 2024: BINI entered mainstream consciousness with viral hits like “Pantropiko” and “Salamin, Salamin.” These songs became TikTok sensations, soundtracking countless user-generated videos and dance challenges.
They also became brand ambassadors, appeared in numerous TV guestings, performed in international showcases, and earned accolades from award-giving bodies like Awit Awards, MYX, and TikTok Philippines.
Discography: List of Songs
Pre-Debut & Debut Era
- Da Coconut Nut (2020)
- Born to Win (2021)
“Born to Win” Album (2021)
- Born to Win
- Kapit Lang
- Golden Arrow
- Na Na Na
- Here With You
- B HU U R
- Kinikilig
2022–2023 Releases
- Pit a Pat
- Strings
- I Feel Good
- Karera
2024: Breakthrough Hits
- Pantropiko
- Salamin, Salamin
- Talaarawan
- Lagi
- Dali
These songs showcase a range of styles—from bubblegum pop and dance tracks to R&B-inspired ballads—demonstrating BINI’s versatility and growth.
Why BINI Became a Famous Girl Group
Several key factors contributed to BINI’s meteoric rise in the Philippine entertainment scene:
1. Training and Preparation
BINI’s years of training under SHA gave them a solid foundation in performance. Unlike many other acts, they debuted with refined vocals, tight choreography, and stage presence akin to K-pop idols.
2. Distinctly Filipino Identity
While BINI adopts global pop aesthetics, their music, fashion, and message often incorporate Filipino culture. Songs like “Salamin, Salamin” and “Pantropiko” reflect local themes and sounds, creating a refreshing contrast to imported pop.
3. Social Media Power
Their strategic use of TikTok, YouTube, and Instagram has helped them connect with Gen Z audiences. Viral dance challenges and behind-the-scenes content keep fans engaged and involved.
4. Empowering Message
BINI’s name itself stands for “Binibini,” a Filipino term for “young lady.” They promote self-confidence, resilience, and the importance of staying true to one’s roots—a message that resonates deeply with young Filipinos.
5. Support from ABS-CBN and P-Pop Community
BINI is part of the growing P-Pop (Pinoy Pop) movement alongside other groups like BGYO and SB19. This community support, combined with ABS-CBN’s media influence, allowed BINI to shine on both traditional and digital platforms.
Legacy in the Making
BINI’s rise represents more than just musical success—it symbolizes a turning point for the Filipino music industry. They are proof that with proper training, strong branding, and a solid message, Filipino acts can compete globally while proudly embracing their identity.
As they continue to grow and explore new musical landscapes, one thing remains clear: BINI is not just a girl group—they are a cultural force.
The flower that bloomed from humble beginnings is now in full bloom—and it’s only the beginning.
“Bumangon, lumaban, sumabay sa agos. Ipakita sa mundo kung sino tayo”
— BINI! 🌸
